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Integrating rolling and continuous budgeting with the Strategy

"The budget is a tool of repression, rather than innovation"
Bob Lutz, ex-CEO Chrysler

 

The challenge...

Increasingly businesses are waking up to the fact that traditional, annual budgeting can constrain, as much as it controls and plans.  No-one is saying, "Ignore the money".  However, it is a tool designed for centralised planning over long periods. 

"Only 60% of organisations link their budgets and strategy"

Just as many organisations have set themselves free from the annual business planning, process to a more realistic and iterative strategic learning process, they have been brought back to an annual cycle by the budgeting process. 

"66% of organisations believe their budget is influenced
more by politics that strategy"

Just think for a moment what happens when a budget is constructed.  To construct that budget, you have to have in your head the strategy.  Someone is saying, "This part of the strategy means this investment, over this period, to achieve this change, with operational costs and revenue."  Then, it becomes subject to negotiation, horse-trading and some centralised (sometimes seemingly arbitrary) decision making.

What comes out is often a single dimensional view of the strategy.  It will be expressed as numbers with the assumptions hopefully documented.  Sometimes, however, the assumptions are implicit.  When someone receives the budget, they either understand the strategy well enough to know what assumptions were made, and how they link to the strategy, or they have to deduce them. 

As an example, just imagine for a moment what it would be like arriving to take over a department, without a handover, and looking at the budget you have got.  How would you know how this was deduced?

One problem is that people are set up to achieve fixed targets by fixed dates. However, the world evolves.  Again, let us be clear.  We are not advocating having no performance management.  What we are saying is that performance improvement is often more relative than absolute.  The targets change, but when they don't, you get game playing.

Do you want to:

  • Introduce rolling budgets? Having a budgeting that supports the strategy is a great starting place.  But having a budget that can develop and evolve as the strategy develops is just as important.  You wouldn't want to be at the end of the year and then find out that someone had failed to execute part of the strategy because they were budget constrained.

  • Keep with your existing chart of accounts? Or are you simply stuck with an existing chart of accounts that does not reflect the joined-up nature of the organisation.  Changing that chart of accounts is a massive job: making the links from the strategy to the existing chart is not.  We have helped many clients keep their existing structure, yet provide a more useful view of their costs.

  • Have more responsive staff, with - more flexible incentive?.  Do you want to move away from fixed-term performance management and appraisals to a more flexible approach?

  • Be clear about the cost of change?  Our methodology is extremely powerful at teasing out the operational costs from the costs of change.  In its first application over 7 years ago we identified that the organisation's IT costs were actually £45m rather than the £21m they were understood to be.  Also, we were able to make clear the true operational and change costs.  This led to a highly flexible and responsive model for anticipating the change in IT costs driven by different business strategy decisions that later fed into the change programme. 

    Are you are bogged down?  Can't easily link budgets to the scorecard? Not clear how you are to refine your budgeting to be more flexible? Are you missing an opportunity to improve the way you think, work and perform....

then talk to us.

We have a variety of case studies, experience and examples of where we have helped organisations become more flexible in their budgeting and so turn into action and results.

Help with the bigger picture...    Seven things to beware of... 

More on Strategic Alignment

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