Future Thinking:
Corporate Responsibility
Bringing Social and Environmental
Responsibility into strategic planning
"Corporate social responsibility is a hard-edged
business decision.
Not because it is a nice thing to do or because people are forcing
us to do it...
because it is good for our business" Niall Fitzgerald, Former
CEO, Unilever
The issue...
-
Business has a responsibility beyond its basic responsibility
to its shareholders: A responsibility to a broader constituency
that includes its customers, employees, NGOs, government, and
to the environment and the people of the communities in which
it operates. At the same time, your customers, employees,
investors, people in general, are going to want to know about,
and will be able to find out about, the "citizenship"
of your brand: Whether it is doing the right things: socially,
economically and environmentally.
-
So, how do you build (not just layer on top) social and environmental
thinking and responsibility into your strategic thinking and
planning processes and into the way you do business?
Help with this issue... Our service means that...
-
You will have a clear social and environmental agenda within
your strategy. Social and environmental planning will
be integral to your business and strategy planning.
-
You will work better at thinking and working together on the
social and environmental impact of the business we well as the
economic. As a result, you are more likely to deliver
your strategy, successfully, sustainable and make a contribution
outside the organisation's economic value.
- We have some special Global warming scenatios that stretch startegies
around the alternative impacts of global warming, political reaction
and consumer reaction. These allow you to test your long term
srategy against possible Global Warming implications. For more
informantion, contact us.
How we help you...
-
By establishing your current position in "triple accounting"
terms, Socially, Economically and Environmentally. Also
we explore how you as an organisation would like to contribute
and influence to social and environmental improvement.
-
By conducting scenario thinking
and planning sessions where you can explore your uncertainties
about the future and how they might cause the future to unfold
differently. More importantly how to identify when they
are happening.
-
We can help you develop an environmantal
strategy map to describe your environmental strategy and
and environmental
balanced scorecard or a CSR balanced scorecard to help you
measure and manage progress .
-
You will then have a clear agenda for implementing your social
and environmental action plan and a strategy that has woven
within it the corporate social responsibility and environmental
policies that you believe are important and wish to deliver.
Other External influences
on strategy
Back to Strategic Planning
Strategic Learning
|
