External influences on strategy:
Being more sensitive to your environment
"Let us not look back in anger or forward
in fear,
but around in awareness."
James Thurber (American writer, best known for Walter Mitty)
Our service means that...
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Getting closer to your customers because, by thinking"as
if you were them", you will have a much richer understanding
of them and their needs. Of course, this means you will
be able to serve them even better, to everyones' benefit.
See How markets and customers influence strategic planning.
See If you were your own customer
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You will be a better understanding of the diverse, complex
and sometimes contradictory nature of your stakeholder's needs,
so you can address and manage them more effectively.
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You will be able to reconcile and serve the core regulatory
demands for good governance together with those changes that
will move the organisation forward. See Governance
and regulation: Strategy that reflects your needs and statutory
demands
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You can address social and environmental responsibilities as
well as your economic ones. Further, you can integrate
this thinking into the core of your planning and strategy processes.
See Bringing Corporate
social responsibility into strategic planning
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You can anticipate, respond and plan for the technological
changes with a systematic R&D pipeline and technology investment
map.
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Finally, you will have a greater understanding of these external
forces and have developed an increased sensitivity to signals
changing. This will give you earlier warning of change
so you can refine or revise your strategy and its assumptions.
See Strategic early warnings
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You will have improved the quality of understaning and awareness
amongst your team and throughout the organisation.
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You are more likely to deliver your strategy, successfully.
Help with the bigger
picture... Seven
things to beware of...
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